BPM and Marketing

BPM و بازاریابی

How does BPM help implement an extensive business network?

The long-term BPM program ends with a series of top-down and bottom-up victories that provide significant benefits along with a gradual change in company culture.

BPM و بازاریابی

Business Process Management ( BPM ) can be an effective tool to improve marketing levels and also be a driving force among a wide range of industrial components. The big wave of BPM is part of a broader view of rapid development. Organizations are also growing and employing a number of specific people and hiring them to perform tedious, manual processes that could easily be done by just one person; Of course, this is only if they have a better view of the whole process and the tools available to automate parts of it. In addition, the broad driving force of " BPM " among the various industries of this concept is covered by a diverse group of experts present in organizations. Over the past few years, BPM , Uses examples that are implemented in the enterprise domain (from HR to IT sales and everything in between).

BPM is an effective tool to increase production and efficiency .

The people involved in the marketing department wanted to use solutions ( BPM ( BPMS are. These experts are expected to have a lot of different ways to try and daily with many people inside and outside the organization, communicate. Absolutely clear The organization is a key factor in ensuring accountability levels and maximizing returns for marketers, and automating key processes with BPM can go a long way in helping them reach their goals.

BPM can help marketing experts. Below are some examples related to marketing.

Create content

Marketing experts work consistently on the latest reports and side processes of their organization (official reports, author name or even an e-book). The process of forming and confirming this is also a very tedious process; The person writes the article on a piece of paper and some people edit it, then the third group (or the fourth or the fifth ...) approves its content and accepts its distribution.

Once the process of editing and verifying reports is complete, no one will know when these new documents were edited or when and by whom they were verified.

This operation can be improved and enhanced by controlling access to documents for editing and automating their approval.

BPM , for example, can ensure that there is more accountability and transparency in the process. When the draft as a whole, it was found (by all the parties or the executive editor, edit, and process applications or web forms , documents can access to find) for final editing and An automatic alert is sent to the editor. The editing process does not have to be done within the process itself; An external document management system can be associated with this process or application or processing documents created in other words, be and do the editing process. This document verification, upload To be. When the document from the editor, signed by the "Done" written on it, that when the people involved are aware of the issue of the document is ready for approval and could be approved for distribution or Return for more work.

1) automatic alerts to inform editors and evaluation of content, is created.

The only document approved by the editor, sent for verification and processing within the entire draft as well as the management of documents related to BPM , for later access (if needed) will be saved.

Website updates

Like the content creation process, there is another process that is often disrupted by vague concepts.

When, in most cases, the content changes, then an edited process becomes confused about what is the latest version of this page, what is their verified version, and so on.

Figure 2) Changes can be updated automatically when the verification process is complete.

When content review is required and existing documents are ready for publication on the web, the concept of automating the website updating process alerts both IT and marketing professionals at the appropriate time. . These conditions ensure that verified information is retained before changes are made.

Social media marketing management

Published websites and sponsorships are not the only marketing materials that require content approval, publishing scheduling, and the other things mentioned above. Social media marketing operations also require special scheduling, automated synchronization and tweeting, and posting data (to Facebook, Linked ln , Google+, Pinterest , etc.) that can be managed through the application process. It is definitely possible to connect with existing social media projects. But how do you communicate with future social media projects?

The rapidly changing world of social media, too, requires that BPMS- connecting agents to social schemas have full flexibility (to change easily and quickly).

Events and Negotiations

Ask any marketing experts what they think about the many events and negotiations that the company faces. In these circumstances, the occurrence of a long wait is certain. In most cases, these events are important concepts that lead to the growth and prosperity of organizations (especially smaller organizations). Checking the status of multiple events simultaneously is an extremely time consuming process.

Another highlight is that these decomposed processes mean the loss of time, money, and data . When you spend a lot of money and time on a big event, if the original data is also lost, the process will be abandoned.

With BPM Login , you can automate the event routing process and ensure that you and your team are automatically aware of all the necessary components (from data logging to payment and follow-up to the main negotiations) . And you can easily and simultaneously connect this issue with the CRM system and use a simple connector for this purpose.

When events occur, there are problems with the details, but running BPM can go a long way toward ensuring that data composition is preserved and that important details are not overlooked .

Figure 3) Event registration, as part of an automated process

Budget request

Once you start a marketing organization, you start with a limited budget, for a month or a quarter. When you receive a lot of requests daily from your team members and external vendors (based on a number of communication networks, from email to word-of-mouth conversations), it is no surprise that this budget is too large for them to trigger conversations. Be inappropriate with the financial organization.

Given the complexity of day-to-day relationships, it is difficult to maintain a mechanism that monitors people's spending. Based on this, it is ensured that the budget situation is maintained at all times. BPM helps to create a process through which all approved requests can be entered into the central repository. This data is then used to examine the cost incurred in a given time frame.

customer relation management

Coherent application of CRM can provide tools for managing the registration of customer-related concepts and the workflow required to transfer the process from production to sales and deliver it to the customer and client, step by step. A consistent and consistent BPMS will also provide the foundation for communicating with other business processes in the same interaction. Linking CRM processes with other business processes (for example, in accounting / finance, customer support, professional services, and marketing) can increase CRM efficiency . Making the connection between CRM and BPM also makes good sense with a good business.

CRM workflow, for example, is externally linked to marketing processes and can execute functions in CRM processes . Accordingly, rights and entitlements are considered for marketing activities.

Emphasis on the big picture

Today, the IT environment, which dominates real-time service delivery models, has led to a shift in the field of "spreadsheet management". More than anything, the conditions must be created. Updating a spreadsheet is easy. With the integration of BPM , marketing experts automate a number of important processes, allowing the emphasis to be placed on the implementation of the strategy and not too much emphasis on operational details.

Conclusion:

The ideas presented in this project are part of the broad framework of work and reflection of the management of any organization that focuses on responsiveness (accelerating and improving the organization) , transparency (meeting the needs of all people) , performance (providing expected services, very fast and effective) and Emphasizes innovation (providing good products and better services at the right time) .

Several specific key factors for the success of organizations have been identified:

Value creation system control
Encourage discussion and discussion about business with people involved in business development (customers, suppliers, partners, etc.)
Facilitating the exchange of information, which is common in the continuous improvement process, is a norm.

Business process management, both at the management and executive levels , is the basis for controlling key success factors and is a method for overall organizational coordination, transparency, and a means of identifying progress. In this way, it is possible to use industrial tools that were previously limited to one type of business but have now been extended to multiple organizations with different information systems. This principle supports skills management and allows companies to increase their knowledge and contribute to the efficiency of the organization.

The principle of the process must also be able to grow and change in situations where performance is not solely the result of scientific management or the Taylor principle (this is quite evident in the Western economy, where labor costs are high). It should also result from continuous process innovation to define and define the employee's role as an important actor, not the employee being a mere executor.

Today, this insight is a good guide for the growth and development of solutions and suggests tools for discussion and collaboration (" social BPM "), so that the organization has the means to accelerate progress and promotion and support change. To this end, put employees at the top of the system ( user experience will be a guide to operation and performance) to quickly benefit from sustainable technological changes.