CRM Derived from the phrase Customer Relationship Management and it is known as customer relationship management in Iran. with use of CRM , customers' relationship with the organization and their needs are examined and fundamentally analyzed. CRM In fact, it is a process for collecting and integrating information in order to use it effectively and purposefully. this Information can be related to customers, sales, effective marketing, sensitivity or market needs. CRM Part of an organization's strategy is to identify customers, keep them satisfied and turn them into permanent customers. also CRM In line with the management of customer relations with the organization and in order to maximize the value of each customer, it helps the organization.

Objectives of CRM

CRM It is a type of marketing strategy that aims only to increase transactions, which in fact increases profits temporarily is not limited but CRM It tries to achieve a unique and integrated view of the customer and a customer-oriented solution that increases satisfaction customer and increasing the company's profit in the long term. CRM It is a business strategy to optimize profitability, revenue generation and customer satisfaction, which is designed based on the following principles:

• Service delivery system based on customer needs
• Raising the level of customer satisfaction according to the principles of customer orientation
• Implementation of customer-oriented processes

CRM It refers to: accuracy, strengthening deeper relationships with customers and aiming for a higher sales volume among customers existing, so that the customer will be permanent for us.