Technical information customer relationship management
Customer Relationship Management -CRM
With the customer relationship management system based on BPMS Farda Network, experience organizing services based on customer needs, raising the level of customer satisfaction according to the principles of customer orientation and implementing customer-oriented processes in your organization.
Specialized (technical) information on CRM
Key tasks CRM
CRM It differs from the previous methods of database marketing in the skill (technique) of marketing, in that method they try to Sell more products at a lower price to the buyer. Database marketing in many medium-sized companies It progressed forward. However, shoppers kept them loyal and with discount programs and expansions once in a while Database marketing programs were used. Honest customers are really, really hard to get or buy from Is. CRM It also reached middle customers (located in the center). This focused goal in the long term in relation to customers by Providing profit for the customer and raising the credibility and value for the customer is obtained more willingly than what is done in the company It is for sale, see.
Basic questions that CRM It tries to have an answer:
1. What is the benefit for the customer?
2. How can we increase customer credit?
3. basic missions to achieve the main goals CRM It is necessary and essential:
Customer ID
In order to serve or provide value and credit to the customer, the company must know or identify which method and policy the customer uses Marketing deals and then additionally reciprocates.
Customer segmentation
Each customer has a personal lifetime credit for the company's grade and reputation, and each customer only expresses his demand and needs to the company he does.
Customer reaction
The customer requests additional changes. in perspective CRM The long-term profitability of the customer and the relationship with the company is important. Therefore, the company needs to be constantly aware of the relationship with the customers. Agreement to find customer behavior and needs It is part of the important tasks of the program CRM is.
Customize (enhance performance) Personalize
"Each customer's behavior is unique" is the motto of all processes CRM Is. By personalizing processing and processes, the company It can increase loyal customers.
Jeff Bezo on the site Amazon.com He says: "Our idea is that if we have 20 million customers, then we should have 20 million Let's have a store."
Controlling and directing automatic personalization is possible through information technology.
